TAP Chairman Presents Views on Colombia as an Audiovisual Investment Destination

On February 15th, TAP Chairman Gustavo Pupo-Mayo presented TAP's views on Colombia as an investment destination for international audiovisual companies during a private event in Miami, Florida organized by ProColombia, Colombia's trade and investment promotion agency. 

The panel, entitled "Colombia as a Business Partner: an External View" also included Maria Lourdes Teran, Vice President & Head of AS/COA Miami and María Dreyfus-Ulvert, Interim Director Miami-Dade County International Trade Consortium. The conversation, moderated by Flavia Santoro, President of ProColombia, focused on the competitive advantages that Colombia has built by implementing investor-friendly policies, maintaining a sound macroeconomic landscape, and preparing a high-skilled work-force for the most critical global industries.

Pupo-Mayo highlighted the success of Colombian President Duque's "Orange Economy" initiative, which seeks to strengthen the country's creative economy through tax incentives and direct funding. The implementation of Orange Economy policies has led to direct investment by large multinational media companies, including TAP members, who have opted for Colombia as a destination for their highly-portable production activities. Pupo-Mayo also identified transparent communication with stakeholders, practicable deregulation, and participatory policy-making as the key aspects which make Colombia and other like-countries attractive from the perspective of long-time and prospective investors alike.

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