On February 15, TAP Chairman Gustavo Pupo-Mayo, presented TAP's views on Colombia as an investment destination for international audiovisual companies during a private event in Miami, Florida, organized by ProColombia, the promotion agency investment and trade of Colombia.
The panel, titled "Colombia as a Trade Partner: An Outside View," also included María Lourdes Terán, Vice President and Director of AS/COA Miami, and María Dreyfus-Ulvert, Acting Director of the Miami-Dade County International Trade Consortium. The conversation, moderated by Flavia Santoro, president of ProColombia, focused on the competitive advantages that Colombia has built by implementing investor-friendly policies, maintaining a solid macroeconomic outlook, and preparing a highly-skilled workforce for the most critical global industries.
Pupo-Mayo highlighted the success of Colombian President Duque's "Orange Economy" initiative, which seeks to strengthen the country's creative economy through tax incentives and direct financing. The implementation of Orange Economy policies has led to direct investment by large media multinationals, including TAP members, who have chosen Colombia as a destination for their highly portable production activities. Pupo-Mayo also identified transparent communication with stakeholders, feasible deregulation, and participatory policymaking as the key aspects that make Colombia and other similar countries attractive from the perspective of potential and long-term investors.
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